Wikinomics: how mass collaboration changes everything
Don Tapscott
Anthony D. Williams
abstract
Tapscott (management, U. of Toronto) and Williams (resesarch, London School of Economics) explore the phenomenon of global collaboration demonstrated on YouTube, Wikipedia, The Human Genome Project, and other websites, offering insights to businesses on using open source strategies to expand research and development and marketing success. Sharing stories from Best Buy, Boeing, BMW, and other companies, the authors demonstrate that while the phenomenon is widely seen as undermining the right and need of a company to make a profit, online collaboration within and between firms, as well as with the greater public, holds great potential to boost business, not hinder it. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
keywords
enterprise 2.0., global collaboration, wikinomics, work collaboration
catalogue card
Title: Wikinomics: how mass collaboration changes everything
Author: Don Tapscott and Anthony Williams
Publication: New York: Portfolio, cop. 2008 351 p.
ISBN: 9781591841937
index
Wikinomics
The Perfect Storm
The Peer Pioneers
Ideagoras
The Prosumers
The New Alexandrians
Platforms for Participation
The Global Plant Floor
The Wiki Workplace
Collaborative Minds
Enterprise 2.0
Acknowledgments
Notes
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